#4 Advertising Analysis

When it comes to advertising, it is placed all around us. It is seen in TV commercials, and on brands. Advertising of some sort helps the product get bought and will bring the product and the company great revenue. Good advertising keeps the company afloat and relevant in today's society. The company I will be analyzing that uses good advertising is Puma. Puma has been around since 1948 when it was started by Rudolf Dassler. Puma is the third largest sportswear in the world behind Nike and Adidas. Puma logo that features a leaping Puma which is also considered cougar that can jump 20 feet high is the center of all Puma's gear. The logo was officially created in 1979.  Puma uses their brands to promote athletic clothing for all ages and demographics. Puma advertising appears everywhere such as TV, social media, magazines, and much more.

Puma advertisements market towards a younger demographic by appealing to their needs. Puma uses famous celebrities and athletes to boost their brand. Names such as Usain Bolt, Rihanna, Kylie Jenner, and BTS all partnered with Puma to promote their latest sportswear. These names hold a big place in how people buy Puma. With Usain Bolt being said as the "fastest man in the world" to collaborate with Puma puts them at the top with people rushing to buy Puma. The most prominent Puma shoe was the Puma Infinite. The shoe was featured and worn by Usain Bolt to promote great revenue for Puma. The shoe caters to athletes who want to run their best for training. Also their partnership with Rihanna launched her Fenty Beauty Puma Line. This was to help promote women's fitness who are inspired by Rihanna. Puma does a great job on how they market advertising by not only including athletics in ads but also celebrities. Where most people can feel comfortable wearing Puma if they are not an athlete. BTS modeling Puma's gear provides great international advertising because of BTS massive success.  

 Puma advertisements appeal to athletic people and non-athletic people where all can enjoy. Most of Puma advertisements deals with promoting football known by Americans as soccer but also includes other sports. Puma releases various amounts of football advertisements with big football stars to promote. PUMA Football just recently released an advertisement called Be The Spark that showcased footballers in flashing yellow shoe wear that electrify their feet when they compete. Puma advertising also caters globally whereas they have a Puma India. Puma India features Bollywood actor Sara Ali Khan as the face of the Puma that will promote diversity and inclusion of women. The advertisement that is featured by Puma India is called "Propah Lady". This advertisement features the Bollywood actor and many other women of color in India. It showcases women on how to be yourself and not to be defined by others on how to be a proper lady. The advertisement is really empowering because one is features all women and how they break labels of being a proper lady and doing what they want and what works best for them.